A sick video used by two Gen Z entrepreneurs to sell tacky Islamic prayer jars features a person in a burqa pretending to be the sister of a Southport attack victim.
MyAllahJar.com’s crude TikTok campaign saw the company pose as the grief-stricken older sibling of one the children killed by Axel Rudakubana in July last year.
The actor claims to have overcome her death using a jar of colour-coded Quran verses labelled ‘she is with Allah now’.
The site’s videos are designed to hoodwink customers into thinking they are buying from a devout young Muslim woman.
However, a MailOnline investigation unmasked the real owner as bodybuilding 22-year-old Jonathan Rodgers – who runs the company from the spare bedroom of his parents’ large stone-built home near Haltwhistle, an upmarket Northumbrian market town near Hadrian’s Wall.
When confronted by a reporter, Rodgers admitted the videos were ‘sick’ – but pinned the blame on his 21-year-old business partner on the other side of the country.
The MyAllahJar site markets the jars for £19.99 with the slogan: ‘Praise Allah. Unlock divine guidance with every verse tailored to your emotions.’
The jar contains short prayers intended to be used for all emotions, listing happy, anxious, thankful, lonely, angry and sad.
A sick TikTok video features a person in a burqa pretending to be the sister of a Southport attack victim
The video was made to sell tacky Islamic prayer jars with colour-coded Quran verses inside
Jonathan Rodger, 22, (pictured) runs the company from the spare bedroom of his parents’ large stone-built home near Haltwhistle
The company uses social media videos to suggest the prayer jars can be used in times of temptation from sexual urges and alcohol.
Customers who sign up to the site are given the address and postcode of the Rodgers home when they make an order.
The self-styled entrepreneur, who answered the door wearing jogging bottoms and an American football shirt, said: ‘I understand it is a sick video, it is disgusting.
‘I have never used the Southport tragedy to sell the prayer jar. The other videos are me.
‘I was doing dropshipping with one of my friends and we both ran The Muslim Prayer Jar.
‘He’s called Adam Thelwell from a town near Bristol, Frome, he’s 21 I think, I met him online.
‘The company was in my name but we split the profits 50/50. The video about the Southport attacks was him. If you look on my account I did not post that and I did not tell him to post that.
‘The account was linked to the same Shopify website, the accounts were different.’
Thelwell lives with his parents in a smart detached house in Frome, Somerset, and works on a building site in Swindon.
The company uses social media videos to suggest the prayer jars can be used to handle different emotions and temptations
The MyAllahJar site markets the jars for £19.99 with the slogan: ‘Praise Allah. Unlock divine guidance with every verse tailored to your emotions’
Rodgers admitted the videos were ‘sick’ – but pinned the blame on his 21-year-old business partner on the other side of the country
A screengrab used in the video of a news article about the Southport stabbings
His mother Mel said Adam sold items from home through his TikTok account but she didn’t interfere with his sideline saying: ‘He’s 21, he’s an adult’.
Mrs Thelwell said: ‘I know he’s got a friend up north, I think he’s a Geordie, but I don’t know his name.
‘He does online selling, drop shopping I think it’s called.
‘He’s a bit easily led. He’s in his room, I hear him talking and he told me he’s got this business guy up north.’
Mrs Thelwell, who confirmed the family are not Muslim, was surprised to discover that her son is allegedly claiming to be the brother of one of the Southport victims. ‘He’s not, obviously. He lives here.
‘I would like to think he’s not doing that but he and his father will be speaking to him when we see him.’
Told that Adam was selling trinkets online Mrs Thelwell said: ‘He’s doing all sorts of things like that, that’s not a surprise to me.
‘It’s not very nice, are the police involved in this? He’s an adult and he’s got to deal with his own problems. If he’s got himself into a load of s**t he’s got to sort himself out.’
She later told a reporter that Adam ‘does not want to speak to the press’.
