Coleen Rooney is to star in a £10 million fly-on-the-wall reality show on streaming giant Disney+ after it triumphed in a bidding war against Amazon, The Mail on Sunday can reveal.
After months of back and forth between the rival broadcasters, Disney+ have won the race with the massive fee, and cameras will go inside the Rooneys’ £20 million super-mansion in Cheshire.
The ‘at-home-with’ format is expected to see former England footballer Wayne Rooney appear alongside his wife – runner-up on last year’s I’m A Celebrity – and their four sons: Kai, 14, Kit, 11, Klay, eight, and Cass, six.
Sources close to the project say that Mrs Rooney, 39, will be paid £5 million with the remainder going to production company Lorton Entertainment, which made her previous show, Coleen Rooney: The Real Wagatha Story.
One insider said: ‘It has taken months of bidding against one another. The money has gone up and up and has got to £10 million, which is way higher than was first imagined, but Coleen is very much in demand.
‘Both streamers were aware of the viewing public’s appetite for the inside track on footballers’ home lives.
Coleen Rooney is to star in a £10 million fly-on-the-wall reality show on streaming giant Disney+
The ‘at-home-with’ format is expected to see former England footballer Wayne Rooney appear alongside his wife – runner-up on last year’s I’m A Celebrity – and their four sons: Kai, 14, Kit, 11, Klay, eight, and Cass, six (pictured together on Christmas)
Coleen Rooney and Wayne Rooney attend the Liverpool screening of Coleen Rooney: The Real Wagatha Story at Everyman Cinema Liverpool on October 18, 2023
‘The Beckhams documentary was the most-watched show on Netflix in the UK last year, and has racked up more than 200 million hours of viewing time globally.
‘Coleen is loved by the British public, especially since she played a blinder on I’m A Celeb. It wasn’t surprising that Disney and Amazon wanted it and went head to head.
‘It will make for compulsive viewing. It won’t just feature Coleen but Wayne and their children, too.
‘It might be expensive, but the view is that it will be worth every penny.’
Coleen’s success stands in stark contrast to a similar project involving her arch foe, fellow WAG Rebekah Vardy.
Coleen defeated Rebekah, wife of Leicester striker Jamie Vardy, in her ‘Wagatha Christie’ libel trial in 2022, leaving Mrs Vardy with a £3 million legal bill.
The Mail on Sunday can reveal Rebekah has been quietly filming a pilot for a reality show with Freeview channel, W.
However, industry sources say TV executives ‘were not exactly enthralled’ by the results.
Coleen Rooney takes part in a trial on I’m a Celebrity…Get Me Out of Here! in December 2024
Coleen defeated Rebekah (pictured), wife of Leicester striker Jamie Vardy, in her ‘Wagatha Christie’ libel trial in 2022, leaving Mrs Vardy with a £3 million legal bill
One source said: ‘Rebekah saw an opportunity to get herself on the television with a reality-type show, so it was decided she would try it out with a pilot.
‘She hasn’t been told no yet, but it didn’t go down well so there isn’t a great deal of optimism.
There is some poetic justice after the aggravation Rebekah caused Coleen with the Wagatha Christie fall out.
‘Once again, Coleen has come out on top.’
Disney+ was approached for comment.
