Would you Adam and Eve it – Bible sales are rocketing thanks to Generation Z’s growing sense of spirituality.
Revenue from sales in Britain grew by 87 per cent between 2019 and 2024, from £2.6million to more than £5million – and experts claim much of this is down to those born between 1997 and 2012.
Dr Michael Nazir-Ali, the former Anglican bishop of Rochester who converted to Catholicism, said: ‘Gen Z has got over that hump of the baby boomers in the Sixties who were rejecting Christianity.
‘They are open to spirituality, and quite open to the figure of Jesus. A lot are coming for confirmation, and young adults are being baptised.’
The sales boost was revealed by the Christian publisher SPCK.
Would you Adam and Eve it – Bible sales are rocketing thanks to Generation Z’s growing sense of spirituality. Pictured: File photo
Dr Michael Nazir-Ali (pictured), the former Anglican bishop of Rochester who converted to Catholicism, said: ‘Gen Z has got over that hump of the baby boomers in the Sixties who were rejecting Christianity’
Chief executive Sam Richardson said: ‘Gen Z are far less likely to identify as atheists than their parents.’
The trend coincides with other evidence of growing spirituality in young people.
While 25 per cent of Gen X – born between 1965 and 1980 – identify as atheist, only 20 per cent of millennials do (those born between 1981 and 1996), and 13 per cent of Gen Z.
